Email marketing has evolved over the years, and it might not carry the same weight as it did a decade ago, but it is still worth the effort. A realtor should not overlook the effectiveness of sending out newsletters to his or her clients, but there is need to rethink what goes into the newsletter, and the frequency of the newsletter.
One of the reasons for sending newsletters to your clients and contacts on your emailing list is to get them to know about the new home listings. However, some realtors miss the boat by pitching only new homes. If you have a robust list of subscribers, ensure that you have engaging content and it will increase your conversion rates. The newsletter ought to be entertaining and without the usual sales tone.
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Newsletters will force you to search the internet for content, and this will add to the knowledge you can use when you get down to business. You will learn to build an excellent newsletter that will be a digital representation of your business.
A carefully crafted newsletter will direct your paying and prospective clients to view your social media pages and website. Since you are not engaging your clients to buy via the newsletter, you can use a sales tone and language on your website and social media sites to encourage your customers to contact you.
Include a call-to-action in your newsletters for future engagements. You can get potential clients who will contact you when they are ready to make a real estate investment. Newsletters show that you understand your market and respect your clients enough to let them in on what is happening in the real estate sector.